{"id":3074,"date":"2024-02-28T10:29:31","date_gmt":"2024-02-28T09:29:31","guid":{"rendered":"https:\/\/www.sertzing.com\/edukien-marketina-zer-da-eta-nola-aplikatzen-da"},"modified":"2025-07-09T12:22:27","modified_gmt":"2025-07-09T10:22:27","slug":"edukien-marketina-zer-da-eta-nola-aplikatzen-da","status":"publish","type":"post","link":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da","title":{"rendered":"Edukien marketina: zer da eta nola aplikatzen da"},"content":{"rendered":"\n

Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da ikus-entzuleen ekintza erakartzea, heztea, inplikatzea eta, azkenik, sustatzea, hori baita zure xede-publikoa. Marketin mota honek kontsumitzailea du ardatz, bere beharrak eta galderak erosketa ziklo osoan zehar jorratuz, eta blogak eta bideoak sortzetik, sare sozialen kudeaketa eta gai jakinen infografia eta ebookak bezalako edukiak lantzeraino doa. Beraz, zure audientzia ulertzea funtsezkoa da edukien marketinak arrakasta izan dezan. Azalduko dizugu, zure negozioan behar bezala aplika dezazun.<\/p>\n\n

Nola aplikatu edukien marketina<\/h2>\n\n

Hona hemen funtsezko urrats batzuk edukien marketin-estrategia eraginkor bat ezartzeko:<\/p>\n\n

    \n
  1. Identifikatu zure audientzia eta bere beharrak: jendeak zer nahi duen jakitetik hasteak aukera emango dizu berarentzat baliotsua eta garrantzitsua den edukia sortzeko.<\/li>\n\n\n\n
  2. Sortu eduki-egutegi bat: planifikatu eta ezarri zure eduki-argitalpenetarako helburuak, kalkulu-orri batean edo edukia kudeatzeko plataforma batean antolatuta.<\/li>\n\n\n\n
  3. Hautatu eduki-formatu egokiak: bilatu zure audientziaren arreta erakarriko duten edukiak aurkezteko moduak, hala nola blogak, bideoak, irudiak eta gehiago.<\/li>\n\n\n\n
  4. Hobetu zure argitalpenen kalitatea: erabili idazteko teknika limurtzaileak, hala nola storytelling eta zerrenda-formatuak, zure ikusleen interesa erakartzeko eta atxikitzeko.<\/li>\n\n\n\n
  5. Sustatu edukia: partekatu zure sare sozialetako kanalen bidez, eta egin itunak zure industriako beste eduki-sortzaile batzuekin, zure irismena zabaltzeko.<\/li>\n\n\n\n
  6. Neurtu eta optimizatu: erabili trafikoa eta konpromisoa aztertzeko tresnak, Google Analytics kasu, zure argitalpenen errendimendua neurtzeko eta zure estrategiak horren arabera doitzeko.<\/li>\n<\/ol>\n\n

    Edukien marketina erabiltzearen onurak<\/h2>\n\n

    Edukien marketinak onura ugari eskaintzen ditu, besteak beste:<\/p>\n\n

      \n
    1. Trafikoa zure webgunera erakartzea: eduki baliotsu eta garrantzitsua sortu eta partekatzean, erabiltzaileek zure webgunea ezagutu eta bisitatzea errazagoa da.<\/li>\n\n\n\n
    2. Industrian zure agintea ezartzea: informazio garrantzitsua eta baliotsua ematean, zure industrian aditu gisa ezar zaitezke.<\/li>\n\n\n\n
    3. Zure bezeroak fidelizatzea: eduki intuitibo eta erabilgarriaren bidez, pozik dauden bezeroen oinarri bat sustatu dezakezu, eta horrek erosketak errepikatzea eta ahoz ahoko publizitate ona egitea eragiten du.<\/li>\n\n\n\n
    4. SEO hobetzea: edukien marketinak zure webgunearen posizionamendua hobetu dezake bilaketa-motorretan, garrantzia eta balioa eskaintzen baititu.<\/li>\n<\/ol>\n\n
      \n\n

      Ondorioak<\/h2>\n\n

      Laburbilduz, edukien marketina marketin digitaleko teknika eraginkorra da, eta eduki baliotsu eta garrantzitsuak sortzen eta banatzen ditu, zure xede-audientzia erakartzeko, hezteko eta inplikatzeko. Artikulu honetan aipatutako funtsezko urratsak jarraituz gero, zure industrian aditu gisa ezarriko zara eta zure negozioaren hazkundea sustatuko duzu.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da ikus-entzuleen ekintza […]<\/p>\n","protected":false},"author":1,"featured_media":2969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[46],"tags":[50,54],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikazioa","tag-edukiak","tag-marketina"],"yoast_head":"\nEdukien marketina: zer da eta nola aplikatzen da | SERTZING<\/title>\n<meta name=\"description\" content=\"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edukien marketina: zer da eta nola aplikatzen da | SERTZING\" \/>\n<meta property=\"og:description\" content=\"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\" \/>\n<meta property=\"og:site_name\" content=\"SERTZING\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T09:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T10:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sertzing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sertzing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\"},\"author\":{\"name\":\"Sertzing\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#\\\/schema\\\/person\\\/b70ef6e6cc0c4c4d044d1209a27c1760\"},\"headline\":\"Edukien marketina: zer da eta nola aplikatzen da\",\"datePublished\":\"2024-02-28T09:29:31+00:00\",\"dateModified\":\"2025-07-09T10:22:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/uploads\\\/Content-Marketing.jpg\",\"keywords\":[\"Edukiak\",\"Marketina\"],\"articleSection\":[\"Komunikazioa\"],\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\",\"url\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\",\"name\":\"Edukien marketina: zer da eta nola aplikatzen da | SERTZING\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/uploads\\\/Content-Marketing.jpg\",\"datePublished\":\"2024-02-28T09:29:31+00:00\",\"dateModified\":\"2025-07-09T10:22:27+00:00\",\"description\":\"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#breadcrumb\"},\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage\",\"url\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/uploads\\\/Content-Marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/uploads\\\/Content-Marketing.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Edukien marketina\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.sertzing.com\\\/eu\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Edukien marketina: zer da eta nola aplikatzen da\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#website\",\"url\":\"https:\\\/\\\/www.sertzing.com\\\/eu\",\"name\":\"Sertzing\",\"description\":\"Diseinu grafikoa eta Komunikazioa\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sertzing.com\\\/eu?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#organization\",\"name\":\"Sertzing\",\"url\":\"https:\\\/\\\/www.sertzing.com\\\/eu\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/uploads\\\/Sertzing_logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/uploads\\\/Sertzing_logo.svg\",\"caption\":\"Sertzing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/eu#\\\/schema\\\/person\\\/b70ef6e6cc0c4c4d044d1209a27c1760\",\"name\":\"Sertzing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/litespeed\\\/avatar\\\/291af37d53b6022f079a12a07ffd32a3.jpg?ver=1776800667\",\"url\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/litespeed\\\/avatar\\\/291af37d53b6022f079a12a07ffd32a3.jpg?ver=1776800667\",\"contentUrl\":\"https:\\\/\\\/www.sertzing.com\\\/wp-content\\\/litespeed\\\/avatar\\\/291af37d53b6022f079a12a07ffd32a3.jpg?ver=1776800667\",\"caption\":\"Sertzing\"},\"sameAs\":[\"https:\\\/\\\/sertzing.com\"],\"url\":\"https:\\\/\\\/www.sertzing.com\\\/eu\\\/author\\\/sertzing\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Edukien marketina: zer da eta nola aplikatzen da | SERTZING","description":"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da","og_locale":"eu_ES","og_type":"article","og_title":"Edukien marketina: zer da eta nola aplikatzen da | SERTZING","og_description":"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da","og_url":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da","og_site_name":"SERTZING","article_published_time":"2024-02-28T09:29:31+00:00","article_modified_time":"2025-07-09T10:22:27+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg","type":"image\/jpeg"}],"author":"Sertzing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sertzing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#article","isPartOf":{"@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da"},"author":{"name":"Sertzing","@id":"https:\/\/www.sertzing.com\/eu#\/schema\/person\/b70ef6e6cc0c4c4d044d1209a27c1760"},"headline":"Edukien marketina: zer da eta nola aplikatzen da","datePublished":"2024-02-28T09:29:31+00:00","dateModified":"2025-07-09T10:22:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da"},"wordCount":353,"commentCount":0,"publisher":{"@id":"https:\/\/www.sertzing.com\/eu#organization"},"image":{"@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage"},"thumbnailUrl":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg","keywords":["Edukiak","Marketina"],"articleSection":["Komunikazioa"],"inLanguage":"eu-ES","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da","url":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da","name":"Edukien marketina: zer da eta nola aplikatzen da | SERTZING","isPartOf":{"@id":"https:\/\/www.sertzing.com\/eu#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage"},"image":{"@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage"},"thumbnailUrl":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg","datePublished":"2024-02-28T09:29:31+00:00","dateModified":"2025-07-09T10:22:27+00:00","description":"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da","breadcrumb":{"@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#breadcrumb"},"inLanguage":"eu-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da"]}]},{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#primaryimage","url":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg","contentUrl":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg","width":1200,"height":675,"caption":"Edukien marketina"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sertzing.com\/eu\/edukien-marketina-zer-da-eta-nola-aplikatzen-da#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.sertzing.com\/eu"},{"@type":"ListItem","position":2,"name":"Edukien marketina: zer da eta nola aplikatzen da"}]},{"@type":"WebSite","@id":"https:\/\/www.sertzing.com\/eu#website","url":"https:\/\/www.sertzing.com\/eu","name":"Sertzing","description":"Diseinu grafikoa eta Komunikazioa","publisher":{"@id":"https:\/\/www.sertzing.com\/eu#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sertzing.com\/eu?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu-ES"},{"@type":"Organization","@id":"https:\/\/www.sertzing.com\/eu#organization","name":"Sertzing","url":"https:\/\/www.sertzing.com\/eu","logo":{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/www.sertzing.com\/eu#\/schema\/logo\/image\/","url":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Sertzing_logo.svg","contentUrl":"https:\/\/www.sertzing.com\/wp-content\/uploads\/Sertzing_logo.svg","caption":"Sertzing"},"image":{"@id":"https:\/\/www.sertzing.com\/eu#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sertzing.com\/eu#\/schema\/person\/b70ef6e6cc0c4c4d044d1209a27c1760","name":"Sertzing","image":{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/www.sertzing.com\/wp-content\/litespeed\/avatar\/291af37d53b6022f079a12a07ffd32a3.jpg?ver=1776800667","url":"https:\/\/www.sertzing.com\/wp-content\/litespeed\/avatar\/291af37d53b6022f079a12a07ffd32a3.jpg?ver=1776800667","contentUrl":"https:\/\/www.sertzing.com\/wp-content\/litespeed\/avatar\/291af37d53b6022f079a12a07ffd32a3.jpg?ver=1776800667","caption":"Sertzing"},"sameAs":["https:\/\/sertzing.com"],"url":"https:\/\/www.sertzing.com\/eu\/author\/sertzing"}]}},"spectra_custom_meta":{"_pingme":["1"],"_encloseme":["1"],"_yoast_wpseo_primary_category":["11"],"adv-header-id-meta":[""],"stick-header-meta":[""],"theme-transparent-header-meta":[""],"ast-site-content-layout":["default"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_thumbnail_id":["2969"],"_last_translation_edit_mode":["translation-editor"],"_wpml_word_count":["513"],"astra_style_timestamp_css":["1773762723"],"_yoast_wpseo_is_cornerstone":["1"],"_yoast_wpseo_focuskw":["Edukien marketina: zer da eta nola aplikatzen da"],"_uag_css_file_name":["uag-css-3074.css"],"_uagb_previous_block_counts":["a:90:{s:21:\"uagb\/advanced-heading\";i:0;s:15:\"uagb\/blockquote\";i:0;s:12:\"uagb\/buttons\";i:0;s:18:\"uagb\/buttons-child\";i:0;s:19:\"uagb\/call-to-action\";i:0;s:15:\"uagb\/cf7-styler\";i:0;s:11:\"uagb\/column\";i:0;s:12:\"uagb\/columns\";i:0;s:14:\"uagb\/container\";i:0;s:21:\"uagb\/content-timeline\";i:0;s:27:\"uagb\/content-timeline-child\";i:0;s:14:\"uagb\/countdown\";i:0;s:12:\"uagb\/counter\";i:0;s:8:\"uagb\/faq\";i:0;s:14:\"uagb\/faq-child\";i:0;s:10:\"uagb\/forms\";i:0;s:17:\"uagb\/forms-accept\";i:0;s:19:\"uagb\/forms-checkbox\";i:0;s:15:\"uagb\/forms-date\";i:0;s:16:\"uagb\/forms-email\";i:0;s:17:\"uagb\/forms-hidden\";i:0;s:15:\"uagb\/forms-name\";i:0;s:16:\"uagb\/forms-phone\";i:0;s:16:\"uagb\/forms-radio\";i:0;s:17:\"uagb\/forms-select\";i:0;s:19:\"uagb\/forms-textarea\";i:0;s:17:\"uagb\/forms-toggle\";i:0;s:14:\"uagb\/forms-url\";i:0;s:14:\"uagb\/gf-styler\";i:0;s:15:\"uagb\/google-map\";i:0;s:11:\"uagb\/how-to\";i:0;s:16:\"uagb\/how-to-step\";i:0;s:9:\"uagb\/icon\";i:0;s:14:\"uagb\/icon-list\";i:0;s:20:\"uagb\/icon-list-child\";i:0;s:10:\"uagb\/image\";i:0;s:18:\"uagb\/image-gallery\";i:0;s:13:\"uagb\/info-box\";i:0;s:18:\"uagb\/inline-notice\";i:0;s:11:\"uagb\/lottie\";i:0;s:21:\"uagb\/marketing-button\";i:0;s:10:\"uagb\/modal\";i:0;s:18:\"uagb\/popup-builder\";i:0;s:16:\"uagb\/post-button\";i:0;s:18:\"uagb\/post-carousel\";i:0;s:17:\"uagb\/post-excerpt\";i:0;s:14:\"uagb\/post-grid\";i:0;s:15:\"uagb\/post-image\";i:0;s:17:\"uagb\/post-masonry\";i:0;s:14:\"uagb\/post-meta\";i:0;s:18:\"uagb\/post-taxonomy\";i:0;s:18:\"uagb\/post-timeline\";i:0;s:15:\"uagb\/post-title\";i:0;s:20:\"uagb\/restaurant-menu\";i:0;s:26:\"uagb\/restaurant-menu-child\";i:0;s:11:\"uagb\/review\";i:0;s:12:\"uagb\/section\";i:0;s:14:\"uagb\/separator\";i:0;s:11:\"uagb\/slider\";i:0;s:17:\"uagb\/slider-child\";i:0;s:17:\"uagb\/social-share\";i:0;s:23:\"uagb\/social-share-child\";i:0;s:16:\"uagb\/star-rating\";i:0;s:23:\"uagb\/sure-cart-checkout\";i:0;s:22:\"uagb\/sure-cart-product\";i:0;s:15:\"uagb\/sure-forms\";i:0;s:22:\"uagb\/table-of-contents\";i:0;s:9:\"uagb\/tabs\";i:0;s:15:\"uagb\/tabs-child\";i:0;s:18:\"uagb\/taxonomy-list\";i:0;s:9:\"uagb\/team\";i:0;s:16:\"uagb\/testimonial\";i:0;s:14:\"uagb\/wp-search\";i:0;s:19:\"uagb\/instagram-feed\";i:0;s:10:\"uagb\/login\";i:0;s:17:\"uagb\/loop-builder\";i:0;s:18:\"uagb\/loop-category\";i:0;s:20:\"uagb\/loop-pagination\";i:0;s:15:\"uagb\/loop-reset\";i:0;s:16:\"uagb\/loop-search\";i:0;s:14:\"uagb\/loop-sort\";i:0;s:17:\"uagb\/loop-wrapper\";i:0;s:13:\"uagb\/register\";i:0;s:19:\"uagb\/register-email\";i:0;s:24:\"uagb\/register-first-name\";i:0;s:23:\"uagb\/register-last-name\";i:0;s:22:\"uagb\/register-password\";i:0;s:30:\"uagb\/register-reenter-password\";i:0;s:19:\"uagb\/register-terms\";i:0;s:22:\"uagb\/register-username\";i:0;}"],"_uag_page_assets":["a:9:{s:3:\"css\";s:2486:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}.wp-block-uagb-advanced-heading h1,.wp-block-uagb-advanced-heading h2,.wp-block-uagb-advanced-heading h3,.wp-block-uagb-advanced-heading h4,.wp-block-uagb-advanced-heading h5,.wp-block-uagb-advanced-heading h6,.wp-block-uagb-advanced-heading p,.wp-block-uagb-advanced-heading div{word-break:break-word}.wp-block-uagb-advanced-heading .uagb-heading-text{margin:0}.wp-block-uagb-advanced-heading .uagb-desc-text{margin:0}.wp-block-uagb-advanced-heading .uagb-separator{font-size:0;border-top-style:solid;display:inline-block;margin:0 0 10px 0}.wp-block-uagb-advanced-heading .uagb-highlight{color:#f78a0c;border:0;transition:all .3s ease}.uag-highlight-toolbar{border-left:0;border-top:0;border-bottom:0;border-radius:0;border-right-color:#1e1e1e}.uag-highlight-toolbar .components-button{border-radius:0;outline:none}.uag-highlight-toolbar .components-button.is-primary{color:#fff}.wp-block-uagb-advanced-heading.uagb-block-df2634cc.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-df2634cc.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-df2634cc.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-df2634cc.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-5fc1680b.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-5fc1680b.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-5fc1680b.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-5fc1680b.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:7:{i:0;s:14:\"core\/paragraph\";i:1;s:12:\"core\/heading\";i:2;s:9:\"core\/list\";i:3;s:14:\"core\/list-item\";i:4;s:14:\"core\/separator\";i:5;s:21:\"uagb\/advanced-heading\";i:6;s:17:\"core\/latest-posts\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1776892232\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg",1200,675,false],"thumbnail":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-150x150.jpg",150,150,true],"medium":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-768x432.jpg",768,432,true],"large":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg",1200,675,false],"2048x2048":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing.jpg",1200,675,false],"woocommerce_thumbnail":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-600x338.jpg",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/www.sertzing.com\/wp-content\/uploads\/Content-Marketing-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Sertzing","author_link":"https:\/\/www.sertzing.com\/eu\/author\/sertzing"},"uagb_comment_info":0,"uagb_excerpt":"Edukien marketina eduki baliotsu, garrantzitsu eta koherentearen sorkuntzan eta banaketan oinarritutako marketin-teknika bat da, eta haren helburua da ikus-entzuleen ekintza […]","_links":{"self":[{"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":1,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"predecessor-version":[{"id":3075,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/posts\/3074\/revisions\/3075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/media\/2969"}],"wp:attachment":[{"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sertzing.com\/eu\/wp-json\/wp\/v2\/tags?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}